Integrating the Information Literacy Logo:
A Marketing Manual

Draft - December 2009   [ Download PDF document ]
IFLA – Information Literacy Section / UNESCO

Table of contents

Introduction

  1. Using the Logo
  2. Logo’s Meaning and Specifications
  3. A General Marketing Plan
  4. Your Marketing Plan
  5. Branding
  6. Cited Sources and Additional Readings
  7. Web Resources and Best Practices in Marketing
  8. Appendixes:
    1. Logo background
    2. Media, Formats and Target Users of Promotional Materials
    3. Submitting Good Practices in Using the Logo to Promote Information Literacy Programs
    4. Sample Application Gallery

Prepared by:

Jesus Lau
jlau@uv.mx / www.jesuslau.com
Universidad Veracruzana
Veracruz (Mexico)

Jesus Cortes
jcortes@uacj.mx
Universidad Autónoma de Ciudad Juárez
Ciudad Juarez (Mexico)

*Linda Goff provided feedback and edited the document

Veracruz, MEXICO - 2009