Introduction

1. Using the Logo
   • Purpose of the Logo
   • Purpose of the Manual
   • Supporting Resources
2. Logo’s Meaning and Specifications
   • Technical Instructions
   • Gallery of Applications
3. A General Marketing Plan
   • Scope of this Section
   • Two Major Trends
   • Products and services
   • Services Characteristics
   • Marketing, a Definition
4. Your Marketing Plan
   • Aims and Objectives
   • What and How Objectives are Being Met
   • SWOT Analysis
   • Market Segmentation
   • Meeting your IL Objectives
   • How to Communicate
   • Marketing Communications
   • Evaluating Marketing Activities
   • Logo Best Practices – Your Story
5. Branding
   • Non-Profit Library Goals
   • Branding Concept
   • Importance of Branding
   • Key Elements of a Brand
   • Auditing your Current Brand
   • How to Brand
   • A Participatory Process
   • Principles to Succeed
   • The Quick Test
6. Cited Sources and Additional Readings
   • Cited Sources
   • Additional Readings – Branding and Marketing Libraries, L. Goff
7. Web Resources and Best Practices in Marketing
   • General IL Resources
   • Listervs
8. Appendixes:
   1. Logo background
   2. Media, Formats and Target Users of Promotional Materials
   3. Submitting Good Practices in Using the Logo to Promote Information Literacy Programs
   4. Sample Application Gallery