The logo image communicates, in a simple way, the human skills to search and access information, not only through traditional means, but also with the aid of information and communication technologies, since it uses graphical references that are recognized worldwide, as are the book and the circle. The first one is used to symbolize the study and the second to represent the knowledge and the information that nowadays arrive to us more easily thanks to the Internet, showing also its social role of communication.
The logo also represents a book, with its open pages, aside with the circle that integrates a visual metaphor, and that represents all those persons who own the cognitive skills to retrieve the information easily and to gain the knowledge that information provides. Discerning viewers may also see a lowercase “i” which is used internationally for information.
2.1 Technical Instructions. Users are encouraged to make creative applications of the logo. The following are some basic directions to be followed with the main purpose of assuring major branding benefits. The official logo is available to download in high and low resolution at http://www.infolitglobal.info/logo/?s=download. There are suitable versions for both PC and for Macintosh platforms.
2.1.1 Restrictions. The logo may be used to promote or endorse activities or programs that have to do with information literacy. To honor the IFLA, UNESCO and the author’s rights, it must not be redrawn, modified or amended, including the following cases:
If you follow these requirements, users of the materials produced and branded with the InfoLit logo will come to rely on it as an indication of high quality promotional material and learn to trust the logo.
2.1.2 Pantone. The colors of the logo correspond to the following values in the Pantone System:
| 298 C | C:68 M:3 Y:O K:O | R:14 G:188 B:238 |
| 653 C | C:96 M:59 Y:4 K:17 | R:0 G:89 B:150 |
When using the logo in a non conventional medium, where standard Pantone Matching System (PMS) colors may not be available, (for example when it is stitched over a T-shirt, or Polo shirt, or painted in a metal sheet). It should be used with a color that matches as close as possible the Pantone tones. The black and white logo should be used only when the whole document or medium is presented with the absence of other colors.
2.1.3 Dimensions. The size of the logo should regularly be determined by the space available. In promotional printed materials, it must never be reproduced below ½”.
2.1.4 Combination. It is expected that the InfoLit logo will be frequently published along with the logo belonging to the hosting institution or a sponsoring company. In order to maintain its integrity, the InfoLit logo should be positioned independently; with a clear space equivalent to at least half the dimensions of the logo allowed between the two logos or between the InfoLit logo and other text. When presented along with other logos, the one of InfoLit is expected to have similar dimensions.
2.1.5 Typography. The text beside the logo, which may be referred to the selected way to name the InfoLit programs in the different languages, or to a motto with promotional purposes, should be typed in Futura Md BT, with a font size according with the dimensions of the logo.
2.1.6 Credits. Users should credit UNESCO and the IFLA Information Literacy Section whenever using the logo, might it be in printed materials (including newsletters, catalogs, brochures, announcements, invitations, and press releases), films and videotapes, electronic transmissions (including Internet sites), and non-written announcements (such as audio descriptions). In the case of printed materials the credit should be given on the title page, with a font no smaller than 8-point. The recommended reference citation is:
UNESCO – IFLA, Information Literacy Logo
Whenever possible a link to the InfoLitglobal.info/logo website should be provided.
2.2. Gallery of Applications. A sample of applications is provided as an appendix. In addition to offering suggestions about a number of materials and formats, the images intend to indicate the correct way of doing it. Appendix 2, also includes a list of suggested media and materials where the logo may be inserted. All these materials are also available at the InfoLit Global web site.